Marketing & Business Development Questionnaire: How to Diagnose your Needs–Part Two
Marketing & Business Development Questionnaire: How to Diagnose your Needs–Part Two
Article by Leslie McKerns–McKerns Development
By Leslie McKerns–McKerns Developmenthttp://www.freewebs.com/mckernsdevelopment
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.
Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this list, it does not mean that you must start. It does mean that you can use this questionnaire to diagnose your marketing and business development needs.
Assessing the Success of Your Current Marketing and Business Development Program
1. Do you have satisfied clients, customers or patients?2. Have you captured this business success with written or filmed testimonials?
3. Can you name two or three problems you solved for your satisfied business clients, customers or patients?
4. Are these services highly marketable to future clients or customers?
Your Competitors
1. Name three of your major competitors. Why have they been successful in your target markets?
2. What have these competitors done that you do differently?3. Can these differences give you an advantage or define a niche?
You and Your Staff
1. What is the style and working manner of your office? Is this an advantage in your potential market?
2. Do your clients come to your office, or do you go to theirs? Are you able to conduct a tour of your office?
3. Do you have plans, models, work in progress, videos or other material of high interest that you can show a prospective client?4. Do you have open houses? When?
5. Have your ever done a joint open house with sub-consultants, complementary firms, other disciplines or even vendors?
6. What would get your guest list to attend your open house?
7. Do you and your staff regularly explore objectives, goals and marketing opportunities?
8. Are all parties responsible for contributing to your marketing and business development efforts?
Marketing Methods and Expectations
1. Do you have systems in place for receiving bid opportunities? Other business development opportunities?
2. Are you registered with any bid notification agencies? Other entities?
3. Have you offered your services as a speaker or expert witness?
4. Do you regularly write articles and conduct research?
5. Do you have methods in place that lead potential clients to you without the need for cold calling?
6. Do you have an effective procedure for taking and leaving messages? How do you follow up?
7. Have you defined expectations for a business development or marketing program?
8. Do you know the elements of a marketing plan you think you’d like to employ now and in the future?
9. Are the department heads and partners involved in the business development effort?
10. Do you have guidelines on how much time should be expended in the office, on the internet and out of the office making face-to-face contact with your market?11. Would you bring in a marketing consultant? What would be the main goals of such an effort?
12. Are there at least three important things a consultant could accomplish for your business?
If you identify areas in which there is no clear yes or no answer, you can assign a numerical scale of 1–5 for each answer (with 5 the strongest and 1 the weakest). Once you have identified any area that is 3 or below, go back and define your priorities for improving these areas, ranking them least important to most important. You are now on track to deal with the diagnosis of your marketing and business development needs.
Key words: diagnosing your marketing and business development needs, marketing, PR and business development, McKerns Development, West Palm Beach PR, Marketing firms, Florida based PR and marketing firms, developing business, developing a business development program. developing a marketing plan, growing your business, increasing market share, strategic business development, marketing checklists, marketing advice for business,
Leslie McKerns, owner of Florida based PR, marketing and strategic business development firm, McKerns Development, offers marketing tips, resources, checklists and 5 packages for PR, press and media relations, marketing and strategic business development at http://www.freewebs.com/mckernsdevelopment
Categories: Business Development Tags: Business, Development, Diagnose, marketing, NeedsPart, Questionnaire
Important Marketing techniques and business development tips
Important Marketing techniques and business development tips
Marketing is one of the challenging jobs these days due to high competition in every industry. Project design, cost estimation, Financing, Production and Manufacturing etc, all these come under a platform and bring out a new product to the market. But marketing department has to take that product into the public and sell the product.
Marketing requires lot of work around i.e. market survey and study of competitors, monthly and quarterly sales projections, applying organization’s own strategies to sell the product such as offering discounts, reducing the prices, buy one get one, etc. In order to sell the several type of products there are various types of business development and marketing methods exist. They are advertising through print and telecasting media, online marketing, product promotion by representatives, customer care or via telephone calling, door to door sales, etc.
Marketing a product includes appointing distributors and supplying the products to distributors, ensuring the availability of product at retailers as well. A new product may take some time to go into the public due to competitors who are already well established in the market, but slowly picks up the sales with regular customer interaction and various promotional methods. If we discuss about the income and salaries of employees who are working in the marketing industry, earnings are pretty good in marketing jobs. There is heavy responsibility but at the same time employee can earn nice income for that in terms of allowances, sales incentives apart from salary. They will be given a target and if target is achieved in a given period of time, then he or she is eligible for incentives. Only thing is it requires lot of hard work, patience and interaction skills. There are many marketing strategies are there. Let’s discuss few basic and important techniques of marketing.
Representative must promote the product with confidence assuming that it is his or her own product and highlight the advantages of your product over the leading competitors without telling brand names of the competitors.
Sometimes customer may be in different mood and may give negative or harsh response on your product, just don’t take it to the heart and reply them in a polite manner. Give them assurance and explain them the past good track record of sales. Try to convince professionally, but don’t force them to buy with too much of requests and using kind words.
3. Do proper market survey, Build the contacts, visit regularly, greet the customers possibly remembering the names and discuss with different professional strategies based on the mood and nature of the customer.
4. Customer care and tele-calling executives should always greet the customer first and ask the customer permission to speak about product and explain the product. Assume that you are speaking with the customer face to face and maintain your concentration levels.
5. If any of the information which customer is interested to know and you do not know about that to clarify then don’t give the false information and take their contact details and get back with the required information as soon as possible. So that the customer may show interest to buy the product.
Written by sreenivas
Question by ansari j: What is Business Development?
what is business development?
Business Development Strategy?
which degree i have to study to became the business development manager?
Best answer:
Answer by ipsp.cc
Business development are all sources and tools that you use in order to directly or indirectly produce an income for your company
Know better? Leave your own answer in the comments!
Categories: Business Development Strategy Tags: Business, cost estimation, Development, Important, industry earnings, marketing, Product, techniques, Tips
Loan Officer Marketing Business Plan – Let Smartleadz Help Make 2010 A Success!
Loan Officer Marketing Business Plan – Let Smartleadz Help Make 2010 A Success!
Loan Officer MARKETING BUSINESS PLAN Strategy
WHAT ARE YOUR CLOSING GOALS FOR 2010?
Mortgage Lead Campaign vs. Traditional Advertising
Your 2010 Loan Origination Marketing Plan:
Number of Desired Loans to Close:
Conversion Rate vs. Number of Leads Needed
100
20%
500
200
20%
1000
500
20%
2500
Consider the total cost to close 200 loans.
Advertising in the paper, direct mailings, list purchases, Yellow Pages or developing a web site could run as much as ,000+ per month, easily. You could spend that much each month on the Yellow Pages alone!
All of this advertising could gain you only shoppers and customers who will contact 5-10 different sources.
Advertising does not necessarily delivery qualified or motivated customers who are in the market for your service right now.
Now, let’s say you purchase 1,000 leads from a source that has qualified and motivated borrowers who are looking to close a mortgage now.
The total cost for 1,000 leads would be ,000. If you close 15-20% (and you should), assuming the average profit is ,000*, this means you will profit and/or make 0,000! It’s a no brainier! Huge profit can be earned on FHA, Expiring ARM, Reverse and Alt-A mortgages so your average yielded profit per loan could be much more then this scenario!
Stop paying for high cost advertising and put your dollars to work for you! With our Mortgage Leads you can succeed in closing more deals – now. SmartLeadz has perfected every means to generate quality leads and delivery them to you in real-time and on budget!
Discover how easy it is to stay ahead of the competition. Don’t just survive in today’s market… THRIVE!
Speak To a Lead Specialist Today: 585-478-3335
SmartLeadz™ has an array of powerful and effective marketing tools and techniques designed for your success. www.smartleadz.com
Phone: 585-478-3335
Oriented.com Happy Hour – 06/25/08 @ the Lava Lounge, SF
Image by yummyporky
Oriented Happy Hour in San Francisco Bay Area was held on Thursday, June 26 at Lava Lounge. The featured guests is Wokai, a capital-contributing microfinance intermediary in the China microfinance field
ORIENTED is a global network of international professionals interested in Asian business and partnerships, with more than 30,000 members worldwide. Our signature service, the ORIENTED Happy Hours, are "simultaneously" held on the last Thursday of every month in more than ten cities around the world, providing international networking opportunities and global guanxi for our members.
Wokai is a capital-contributing microfinance intermediary in the China microfinance field. Wokai is specifically committed to raising loan capital for microfinance institutions (MFIs) in China. Our organization achieves this goal through creating an internet platform that empowers individual contributors to provide Chinese microentrepreneurs with loan capital. To facilitate this capital transfer, Wokai partners with local MFIs that are responsible for both dispersing capital and monitoring microentrepreneurs. Through utilizing the power of the internet, Wokai reaches out to individual contributors, a funding source generally inaccessible on the large scale to non-profit organizations operating in China. This unique approach allows Wokai to provide new capital resources to the microfinance sector, thereby expanding financial opportunities for the poor in China.
Anglo Irish Bank’s loss hits .4 billion
Nationalized lender Anglo Irish Bank said Tuesday that its first-half net loss widened to 8.21 billion euros (.37 billion) due to rising impairments on bad loans as well as losses from the sale of risky assets to a government-run “bad bank.”
Read more on Market Watch
Mortgage business owner Kyle Dawson present a seminar on theTop Ten Mistakes People Make Getting a Home Loan (excerpts).
