Press Release: Fed Cut Leads to Rising Rates in Home Loan Market
Press Release: Fed Cut Leads to Rising Rates in Home Loan Market
Article by Carrie Tritt
PRESS RELEASE
For Immediate Release November 4, 2008
Today’s Interest Rate: 30 year Fixed 6.5%Weekly Change: + 0.25%
Fed Cut Leads to Rising Rates in Home Loan Market
As we forecasted last week, the Federal Reserve’s ½ point rate cut resulted in higher rates on the benchmark 30-year-fixed mortgage. The home loan of choice for most American consumers climbed ¼ point last week to begin this week at 6.5% with 1.0 up-front charged by most lenders surveyed. While existing and new home sales were both up in the past week, mortgage rates continue to be a concern.
“This is a perfect example that should prove once and for all that Fed ‘rate cuts’ don’t translate into lower mortgage interest rates,” said Brian Bushlach of Integrity Capital Group and Host of KXL’s Home and Wealth Show. “Most mortgage brokers are desperate for business and will try to spin a rate cut to their advantage. The fact is, lower short-term rates pump money into the economy, which causes inflation concerns in the long-term market. Investors increase their rates to hedge against that inflation.”
Grim Job Report Looming Friday
Most economists now agree we’re officially in a recession, and any holdouts will likely get a cold shower when Friday’s job report hits the streets. Projections are calling for up to 200,000 jobs lost in October alone, which would push the yearly number to almost 1 million jobs lost. Unemployment is expected to creep up to 6.2%. The National Association of Business Economists predicts the US will be in recession throughout 2009.
About Brian Bushlach’s Home and Wealth Show: Broadcasting to Oregon and SW Washington from Newsradio 750 KXL, Brian Bushlach’s Home and Wealth Show ranks among the market’s highest-rated weekend radio programs. Brian delivers the latest economic news impacting the real estate market, along with his insight, advice and opinions. Brian also welcomes a variety of experts, including Handyman Bob with “Hammer Time” and Jennifer Adams who offers her “Inside Advice” interior design segment. In addition, Brian hosts Northwest Vine Time with Joe Dobbes, heard Saturday’s at 4pm on the Radio Northwest Network. Bushlach is the President of Integrity Capital Group, among the nation’s premiere asset protection firms focused on advanced estate planning strategies and risk management for high net worth families, pro athletes, and charitable organizations. For more information, visit http://www.homeandwealthshow.com.
##
Public Relations Manager
Home Business Growth: How You Can Achieve It Today
Home Business Growth: How You Can Achieve It Today
Article by small business growth
For any sort of home business to become successful, tried and tested business strategies are essential. As you utilize the appropriate plan for your business, you may leverage amongst many business competition online. Below, you can take a look at some useful strategies for home business growth and specific techniques on how to apply them.
Commencing a home business is very tempting. Why? Simply, because of the flexibility of being able to work from the comforts of your own home. One great factor when considering some strategies for your business growth is the many benefits that your products and services is able to offer to other people. Make your strategy more convincing within your target market. The use of some images and a convincing sales pitch can greatly cause people to believe on your own product or service. Other sales tactics used should help bring out the desire for others to leave their jobs and build a fortune from the four corners of their homes.
Another great strategy for home business growth is utilizing the words ?autopilot.? With these words, people will easily get convinced on the lesser amount of work that they can incur with your product or service. This also implies how much income will be earned vastly by using a business that is fully automated.
Treat your online business with top priority if you’d like to succeed. Like a true blue business, it should be treated with passion as well as an interest similar to that of a hobby. This is the first and foremost important strategy you must learn if you opt to establish a successful home business. Compared to other success strategies, this should be taught and implemented everyday. Do not treat your home business as part time income generating machines instead treat it in all fours as a real source of income.
Knowing and applying the basic principles of any home businesses should matter in the process. It’s not enough to just know the plan meant for home business growth. As a business owner, you must know whatever is related to your business such as email internet marketing, website updates and maintenance, customer support, product testing, refund management, ad tracking, internet marketing and a whole lot more.
Finally, aside from those plans, a great deal of work is also necessary especially if you’d like to have that profitable, lasting and successful kind of online business. Do not be deceived by the promise of vast numbers of money that online businesses can offer for just a period and yet with minimal work required. One great strategy for any sort of business to become successful is dedication towards work and receiving the knowledge of applying the basic principles of business growth success.
Get ready to be inspired by this small business growth to reach new heights in both your business and personal relationships. Learn what it takes to be inspired.
Question by Tyler: Business Growth?
After the first year of business, my relative made about 75-80k take home. If the business continually grows and becomes more established (via word of mouth etc.) how much do you estimate they will take home for the 5th year? for the 10th year?
Best answer:
Answer by zinger
Usually it take a couple ofyears to become solid… so who knows. A lot depends on supply-demand. It could be they plateau and don’t grow any more.
Expenses could go up dramatically cutting into the 75k.
Do they have written biz plan and a way to achieve more growth.. vision for growth, steps to get to desired level etc. ?
What do you think? Answer below!
Loan Officer Sales and Marketing Plan Targets First Time Home Buyers
Loan Officer Sales and Marketing Plan Targets First Time Home Buyers
The housing market has a new niche for Mortgage Professionals and Realtors. The $ 8,000 tax credit for first time home buyers presents an incentive to work together, using a business marketing plan. This plan will coordinate efforts to assist this new niche in finding and purchasing their first home and generate additional customers.
The housing downturn has created significant demand for home ownership, especially among first-time home buyers (FTHB), according to a survey on Realtor.com. That is great news for the real estate market, but there are some significant challenges that Realtors and Mortgage Professionals will face.
First challenge: Looming Deadline with NO PLAN
November 30th, 2009 is the date the tax credit goes away. That’s 5 months from the day this article was written, which seems like a long time but the reality is that it will be here before we know it.
Those who plan on taking advantage of this opportunity need to have a well thought out, fool-proof plan to execute. The sad reality is that people have been/were so busy with refinance business that they didn’t have time to build a plan. Others are starving for direction and want a plan but don’t have the “know-how” to build one. A strategic sales and marketing plan includes tactics that keep your plan within the necessary timeline.
Second challenge: Weak Relationships
FTHBs are tricky and require a strong relationship and good communication between the Realtor and Loan Officer. As a result of the recent low interest rate environment or “mini refi-boom, mortgage companies focused much of their efforts and time on capturing the refinance opportunities, not building relationships with Realtors.
The result: many Realtors were left unattended. Relationship marketing tactics are needed to generate a successful partnership to meet this challenge.
Third challenge: Weak Value Propositions
Everyone knows that Loan Officers need to partner with Realtors but the question is, “why would they partner with you?” Good service and low rates are overused clichés and don’t differentiate. Relationships are great, but at the end of the day the relationship needs to lead to “value creation” for both parties for it to be sustainable. A sales marketing plan will outline the strategy needed to create value for the Loan Officer and Realtor.
Fourth challenge: Education Gap
The Obama administration is hoping that a recently enacted tax credit can generate housing demand and help mop up the existing unsold inventory. But according to a survey by Move, Inc.–which operates Realtor.com–nearly half (47%) of home buyers don’t even know the tax credit exists! A marketing communication plan is needed to target the first time home buyer educating them about this tax incentive.
Fifth challenge: Fear in the Marketplace
52% of Americans are concerned that they or someone they know will face foreclosure in the next six to 12 months.
18.9% (one out of five) of homeowners plan to take advantage of the administration’s new program to help prevent foreclosures.
21% of all homeowners with a mortgage contacted a lender to restructure their loan in the last 12 months.
Half (10.6%) of those homeowners that contacted their lender experienced success while 5% still await an answer.
27.1% of adults believe that they or someone they know may default on their mortgage because of unemployment or because they owe more on their home than it’s worth.
I won’t even begin to mention the media’s contribution to this fear. The reality is that people are scared and need guidance. The question is , “who will they trust?” They will trust those whom they have a strong relationship with and/or those who have unshakeable credibility. To meet this challenge create a marketing plan that brands you as experienced in your field and a knowledgeable professional that can be trusted.
The good news in all of this is that there is a ton of opportunity out there. Take a look at the statistics of when Americans are planning on buying:
23% of all adults plan to purchase a home in the next five years
5.8% within next 12 months,
12.8% within the next two years
Here is the opportunity -
First-time Home Buyers make up over half (53.5%) of the market, and the government is offering them an $ 8,000 tax credit to purchase a house. But here’s the kicker: 47.6% of Americans don’t know about the tax credit! That’s almost half the American population! What this means to you is that a lot of people want to buy a home in the next 12 months and most of them are FTHBs who aren’t even aware of a huge incentive ($ 8,000 tax credit).
Okay, so now you see the opportunity, and the question that should be going through your mind is, “how do I maximize this opportunity given the challenges outlined above?” Great question!
It is for this reason that The Million Dollar Challenge was created. The Million Dollar Mortgage Challenge is a call to action for Loan Officers to partner together with Realtors in helping First Time Home Buyers receive $ 1,000,000 in tax credits. It provides sales and marketing plan information that will produce the desired results for the Loan Officer, Real Estate Agent, and the home buyer.
Toni Grundstrom is a freelance writer working with Rene F. Rodriguez. Watch a step-by-step video and view an action plan to show you how reach the goal set forth by the Million Dollar Challenge. To watch the video go here. For more information on improving your selling technique visit http://www.Volentum.com or call 952-232-1771. Rene is a partner of Cross Media, LLC.
Question by mariyam: How to start an email marketing business?
I am planning to do email marketing as a service to our existing clients. We service mortgage and real estate agents and we do mailings to consumers on behalf of LO and agents. What I would like to do is to hide our domain name and show consumer as the email came from their sales agent/Loan Officer. Anyone has any idea how to do this by setting up our own server. I am not planning to use 3rd party email marketing services. Consultant work is appreciated if you provide your contact information.
Best answer:
Answer by ET
why not just have a web site designed, and publicize it. Let the customers come to you.
Know better? Leave your own answer in the comments!
