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Rolex has established itself as one of the most prestigious and influential brands, and this very brand has taken the reputation of Swiss watches to a soaring height almost single handedly. It was Ranked 71 in BusinessWeek magazine’s list of world’s 100 most important global brands in the year 2007. Rolex watches are now regarded as a major status symbol almost anywhere around the globe.

One of the oldest and most popular lines of Rolex watches is the DateJust line. It was introduced more than half a century ago, in 1945. Having a date function with it, the DateJust was the first of its kind which resulted in immediate attention from watch enthusiasts around the globe.

These watches are very appealing. They are available in colorful dials with oyster and jubilee bracelets. The date function is still regarded as a very useful addition to have with an analog wristwatch. The polished outlook is perfect for sophisticated social gatherings. Many prominent figures have picked DateJust as their favorite wristwatch. You will find Clint Eastwood wearing one in the famous flick “In the Line of Fire”.

While the original ones are pretty pricy and not for everyone to afford, there are low priced counterfeit watches as good alternatives, and they are widely available. They cost only a mere fraction of the genuine price, and they are very spurious indeed. It is next to impossible to find any difference in naked eye. It goes without saying that a replica Rolex DateJust watch is a very good purchase.